Pay per click (PPC) refers to a type of Internet advertising that is used to create more traffic for specific websites. Unlike natural or organic SEO marketing, the PPC model means advertisers pay the publisher whenever a specific ad is clicked on. This is becoming an ever-popular Internet marketing tool for many companies, as it generates traffic and focuses on a specific target market.
PPC Management Dallas Texas
As a Dallas PPC management agency, Tech Critic understands what an important marketing tool this is and how it can benefit many companies. An integral part of paid search marketing, PPC advertising is used to measure the overall cost effectiveness and success of a particular Internet marketing campaign. One of the main benefits to PPC advertising is that it allows us, as a Dallas PPC company, to understand how effective (or ineffective) a campaign is. When used in conjunction with other marketing strategies (such as SEO), PPC ads are a great and effective way to maximize your coverage.
What Is PPC ?
Again, PPC is a practice of online advertising where sponsored links are purchased on websites, blogs, or SEO results pages. This allows you to have your website and company logo displayed on various, targeted search engine results whenever someone types in a specific keyword. These ads, which can consist of search ads or display ads are then displayed, which will direct viewers and potential clients to your website. PPC ads are great marketing tools because they are directed at a specific audience, so they don’t come across as ‘spammy’ or unrelated.
Benefits of PPC Management
We will manage your PPC ads on a regular basis, which will allow us to see how effective they are and what changes (if any) should be made in order to increase your traffic and overall client-base. PPC ads mean to you pay a fee to have your website displayed, which is an extremely strategic and smart marketing move that our team of experts will oversee. Well-managed and optimized PPC ad campaigns are also considered to be one of the most cost-effective forms of advertising, which is why we are committed to working with you to ensure you get the results you want. PPC ads are also a fast way to get traffic and qualified leads to your site, which is undoubtedly the main goal of any company. They can also reach a wider audience than organic methods of advertising, which will expand your online visibility and help establish your company as a leader in your specific industry.
Tech Critic is a North Texas PPC agency that understands the importance of marketing, and marketing well. We will sit down with you and listen to your end advertising goals, which will enable us to manage your campaign to the best of our ability.
The Basics of PPC Strategy
When running a PPC campaign, your goal is to acquire as many qualified leads or customers as possible, at the lowest price. And although Google makes it easy to start with Google AdWords, actually running a successful campaign that can compete in the marketplace is far from simple. As your partner in PPC success, some of the critical strategic steps Tech-Critic implements include,
- Modelling Success. Before you even start spending on AdWords, you need to understand the core economics behind the PPC effort. We’ll work with you to understand how much you should pay for a new lead or customer. This means understanding conversion rates, lifetime customer value, and profit margins. Once you know what a new lead is worth, we can model acquisition costs in AdWords to help your campaign start with solid business foundations right from the outset.
- Keyword Research. PPC is built on keywords. An effective PPC campaign will always start with intelligent keyword research that includes understanding searcher intent and matching searches with appropriate ads and landing pages. Good PPC keyword strategy also means effective application of match types and budget considerations. Our goal is for you to spend your budget as efficiently as possible, by purchasing only the most relevant clicks.
- Testing and Optimization. There are so many aspects of PPC that interact and intersect to influence overall campaign performance. This includes keyword selection, ad copy, landing pages, campaign settings, conversion rate optimization and more. At Tech-Critic, we leverage powerful 3rd-party tools to constantly monitor and optimize PPC performance across dozens of unique variables.
- Landing Page Development. At Tech-Critic, we’re not just a PPC shop: we’re a full-service digital agency. That means we’re able to produce amazing landing pages for your PPC campaigns that look great, but more importantly that convert visitors into customers. We’ve seen many PPC campaigns fail where clicks have just been dumped into the homepage without any idea how users would react. Our approach is to build custom, optimized landing pages to ensure success after the click.
Get Started Now!
PPC is the fastest and most efficient way to start driving quality traffic to your website immediately. Our team of Dallas PPC experts is standing by to help make your online marketing a success. To learn more and get a free PPC strategy consultation, please contact the Tech-Critic team today.