Everyone is pretty interested in the new fad of ‘every single social media platform’ having a story feature, in fact, intrigued to the point of making memes out of it… “What’s next, Excel Stories?” It’s a little bit difficult to really grasp whether or not people are positively or negatively reacting to this new rapidly growing trend of stories. A lot of people are utilizing it, and others just ignoring it. Those of us who actively use social media know that it’s the same situation every time – a social media platform does an extreme upgrade or comes up with an outrageous new feature, and everyone talks about how dumb it is and that it will never catch on – a few months later, every single one of us is using it.
But here is what it comes down to, we all love stories. Life is more interesting with stories, life is a story, and all of us want to share our own. Majority of social media platforms have existed as snap shots on our timelines, but because of algorithms, sometimes these snap shots display out of order, which is one reason why stories help keep things in check. It really started with Snapchat, when video sharing – of what was happening in the moment – became a thing. Then of course, Snapchat stories became a thing; series of videos for all of your followers to see, for 24 hours. At the very beginning, most users thought the idea was silly, but look where we are now… Snapchat stories took over, and Instagram decided they wanted to jump in on the fun. Unfortunately for Snapchat, the popularity of Instagram stories took away a lot of Snapchat’s traffic.
So, is this addition of stories to every platform considered copying? Or simply a necessary advancement/update? In reality, evolvement requires borrowing ideas, using existing ideas as building blocks to piece together new ideas and innovations, working together and bouncing off of each other is how growth occurs. When Instagram introduced stories, many users made claims that they were ‘stealing’ from, or ‘copying’ Snapchat, Kevin Systrom, the founder of Instagram, stepped in and told us what he thought about it:
“When you are an innovator, that’s awesome. Just like Instagram deserves all the credit for bringing filters to the forefront. This isn’t about who invented something. This is about a format, and how you take it to a network and put your own spin on it.
Facebook invented feed, LinkedIn took on feed, Twitter took on feed, Instagram took on feed, and they all feel very different now and they serve very different purposes. But no one looks down at someone for adopting something that is so obviously great for presenting a certain type of information.
Innovation happens in the Valley, and people invent formats, and that’s great. And then what you see is those formats proliferate. So, @ usernames were invented on Twitter. Hashtags were invented on Twitter. Instagram has those. Filtered photos were not invented on Instagram.”
So, what’s great about the story revolution from a business’s point-of-view? The ability to add more content, more often, without permanently attaching it to your profile. In speaking for Instagram, generally, the best way to be successful is to keep a particular theme going on your page, similarly-categorized images with a general focus in mind. But what if there is something that you want to share with your audience that doesn’t exactly fit in with that theme? That’s what stories are for. Another important aspect of successfully running your Instagram page, is only uploading high-quality photos that are ‘worth’ sharing in representation of your profile, but stories present us with the freedom to post something that we want to share, but not display as a representation of our page.
We can see from the ambiguity of a new feature, or upgrades’ success, that there really is an art involved when understanding how to successfully run a social media page for your business. The necessity for online marketing is taking over, and taking over fast. Living in a digital age of online-everything, it’s important for companies to keep up, and market their businesses accordingly. One thing that can be taken from this post, is that upgrades are necessary; If you’re ready to upgrade your business, then you might be in need of a little help from some digital media experts. If you’re looking for a social media marketing agency in Dallas, then you’ve come to the right place…or, page. For Arlington social media marketing, we can also be of assistance. Here at Tech-Critic, we’re excited by innovation and helping you aim to achieve. Contact us today, and let us show you the success you’re capable of.