Sure, everyone is using Facebook to stay up-to-date with the latest happenings in their friends’ lives, reconnect with long-lost pals, and stalk former lovers, but what about business owners? In recent years, Facebook has become a critical tool in the overall growth and success of a business. With more people turning to the Internet as a means to gain information and shop, it is more necessary than ever for businesses to focus on their social media presence. When you start a new business, there are many different things that need to be taken into consideration, including whether or not you should have a Facebook page. While this seems like too trivial a task for many business owners, there are numerous ways Facebook can help you grow your business and connect with a wider audience base. With more than 1 billion registered members worldwide, Facebook is one of the fastest and most efficient ways to reach consumers.
As a leading Arlington digital marketing agency with a knowledgeable social media team in place, we can help you do this. Our social media managers make it a point to pay attention to the latest trends and have been successful with using Facebook and other social media platforms to deliver relevant content to consumers and, in turn, grow a business.
Now, there are several reasons why you should consider creating and utilizing a Facebook page for your business:
One of the top reasons all businesses should consider creating a Facebook page for their business is that it is proven to drive traffic to websites. Facebook actually encourages you to link your website from your Facebook fan page, redirecting a huge portion of your daily traffic to your website, where people can actually find out more about your services and make purchases.
Allows You to Engage With Your Community
A Facebook page provides a wonderful – and free – way for you to increase customer engagement and establish yourself as a relevant source. In a matter of minutes, you will have a page in place where you can advertise your services and connect with people who may find what your business has to offer useful. This is a great platform to offer deals, strike up conversation, and encourage people to check out your brand.
Gives a Personal Touch to Your Brand
A Facebook page allows you to put faces with your company and connect with consumers on a more personal level. Even though our society is more tech-focused than ever, people are looking for ways to reconnect and are more likely to give their money and business to a company that they feel like they ‘know’, on some level. Facebook also allows you to give your business an image and engage with live conversations with people who matter.
Even though Google continues to make changes on how they rank pages and what role SEO plays, having a Facebook page can drastically impact where you end up in organic search results. Furthermore, all the links and posts on your page are indexed by search engines, which means that having continuous relevant content will undoubtedly give you a leg up in search engine rankings.
These are just a few of the ways small businesses can benefit from creating – and maintaining – a Facebook page. To learn more about our social media services or to schedule a consultation with one of our Mansfield digital marketing specialists, please contact Tech-Critic today.