As you may or may not be aware, video marketing is all the rage in 2016. This should come as no surprise, as research indicates that consumers respond way better to interactive content on social media and websites in general. As a whole, content marketing is becoming far more visual than it ever was in the past. So, what does this mean for your company? For starters, it means you must adjust your way of thinking and start paying attention to the various visual marketing trends. In doing so, you will have a much better idea of what is working, and what isn’t. Industry experts are predicting that 80 percent of all internet traffic will be videos by 2019. This is HUGE and definitely worth paying attention to, whether you are a relatively new startup or a big box company looking to draw in millennials.
Pinterest and Video Marketing
From SnapChat to Facebook’s Live streaming feature and Instagram’s new foray into the world of video, it seems as though everyone is jumping on the bandwagon. The latest platform to join the party is Pinterest. Just this week Pinterest released a feature called Promoted Videos, which allows businesses and Pinners alike to dive into this journey of visual engagement. Right now, Pinterest is trying out a new method for video mobile marketing, offering businesses the opportunity to promote their brand via how-to’s, demos, and sneak peaks, all of which come in the video form. Furthermore, Pinterest is also allowing businesses to combine related pins that support their video content, then putting it all in one place to make it easier for Pinners to find. This is a brilliant marketing move and just one example of why video marketing is the next big thing that is here to stay.
Top Video Marketing Trends
Video content is on the rise and visual content as a whole will continue to play an instrumental role in digital marketing as time goes on. Here is a look at a few of the top trends in video marketing that we think you should be keeping an eye on:
- The rise of branded video content. When many people think about digital video or viral content in general, they immediately think about YouTube and maybe even ads on Facebook. However, there is much more to it than that. In reality, brands that are the most successful with their video marketing efforts are using visual aids to draw people in and provide them with insight as to who they are. Video marketing tactics aim to build better relationships with consumers, educate and convert buyers, and tell a story in a creative and engaging manner. This is done through customer testimonials, on-demand product demonstration videos, tutorial videos, video blogs, and event videos, for example.
- Videos on home pages. YouTube is certainly a great place to share your video content and spread the word, but nowadays an even more effective platform for this is the home page of your website. Your website’s home page is the first place people land when looking for your brand, so why not make a good impression? Background videos have emerged as a major trend in digital marketing this year, something we expect to see more of.
- Personalized videos. Last but certainly not least, we are also seeing a rise in personalized video content, which again should come as no surprise, as personalization is huge in digital marketing in general. Marketers can now customize the actual video content with information that is unique to each individual viewer, making for an enhanced experience that is truly one of a kind.
To learn more about video marketing trends and what you should be doing in order to raise awareness about your brand in this capacity, please contact Tech-Critic, Plano’s leading digital marketing agency.