Let’s face it, pretty much every person and business has a presence on at least one of the popular social platforms in today’s society. Whether your business uses Twitter to notify customers about upcoming events or Facebook to build your audience reach, social media is a must-do for any small business owner. In fact, social media actually has a direct impact on your business’ SEO efforts and vice versa. While there are marketers stating that SEO is out and social media is in within different industries, that is not currently the case. In large part due to the nature of the relationship between the two, we don’t see this happening anytime soon. Social media has had a huge impact on the way in which we discover and share content with others, but this is not to say that SEO’s role is any less important.
Truth be told, both social media and SEO are essential to a company’s presence in the digital world, which in turn has a direct effect on whether or not they will be successful. Now let’s take a look at some of the top reasons why social media is important for SEO.
- Having an active social media presence will drive website traffic. Having a well-developed, professional social media page will undoubtedly drive real traffic to your website. When someone follows you or ‘likes’ your page, it means there is a common interest there and you will have a better chance of turning these people into actual customers.
- Boost relevant keywords with shared content and your social media profile. So where exactly does SEO come in? When posting content on your Facebook, Twitter, or Google+ page, be sure and integrate keywords that are relevant. The keywords you use throughout all your social media accounts will factor into where your content ranks in search engines like Google. Additionally, pay attention to the wording you use in your company name, URL, and bio, as they will pay a direct role in your overall ranking.
- Use SEO and social media to reach your target audience quicker. Simply creating a Facebook account won’t cut it; you need to have an active social media presence and interact with your followers. Similarly, creating and share high-quality, relevant, and SEO-rich content will help your reach your audience reach much faster. When creating social media posts, pay attention to your wording and use keywords that will lead people back to your website or connect them with what they are looking for.
When it comes to SEO and social media, it’s all about creating a balance and using one to help the other. They are both important to your digital presence and ability to grow your customer base. To learn more about local SEO and how you can leverage the digital landscape for your business, please contact your Arlington digital marketing agency.