These days, social media is everywhere. Almost every popular website has heavy social media integration, celebrities and major brands are posting on social media every day, and social media companies are frequently featured in the news.
For your local Dallas-based business, social media represents a critical tool for reaching your potential clients, and improving relationships with existing customers. Staying active on social media will generally improve all aspects of your marketing – from your SEO results, to your customer lifetime value, referral rates, and more.
However, despite the many benefits offers by social media marketing in Dallas, many smaller businesses may not know where to start. It can seem confusing for many business owners, especially those who may not be technically skilled. But social media doesn’t have to be hard – to help you get moving, we’ve created 3 starting points that will help your brand join the conversation online.
- Claim your brand and setup your profiles. Ok, so this is an obvious first step, but it’s one that many business owners just don’t seem to get around to. You need to get on all the major social destinations, including Facebook, Twitter, YouTube, Google+, and LinkedIn, and at least create an account for your business. Even if you’re not 100% sure how you’ll be doing social marketing, you want to at least get your profiles created.
- Consider investing in some social media design. While social media accounts are usually very easy to setup, what makes a great profile is often the design. Most social media accounts will generally offer two main areas of design customization – a logo, and a cover photo or background. Businesses should consider investing in some simple, but professional graphics design work to have these social media assets created in an attractive and well-branded way.
- Figure out a simple content strategy. So, you’ve got your accounts setup, but what exactly are you going to post? There’s a ton of content online about how to craft engaging social media content. However, for businesses just getting started, the trick is to keep it simple. Just decide to share a few updates a week about your business, and maybe offer a monthly promotion through social media. Once you get a feel for writing content regularly, you can get more sophisticated over time.
- Start building your fanbase. Social media won’t do much for your business if no one is listening! Once you’ve got a basic profile setup, and you’ve put together some content, it’s time to start growing your audience. One reliable way to do this is with social advertising – of course, this costs money, but it’s a guaranteed lift. We’d also suggest promoting your social accounts through your in-store and print materials, as well as reaching out to friends, family, and other contacts.
Hopefully these tips will help you get started with a social media campaign for your local business in Dallas (or anywhere!). Once you’ve got these steps covered, you can start thinking about more advanced social marketing strategies. Or, if you think you’d like some help in executing a social media marketing campaign, you can contact the Dallas social media experts at Tech-Critic. We’d love to hear from you!