Next time you are on the subway or waiting for a table at your favorite restaurant, look around and take note of how many people are using their mobile devices. Chances are the majority of the people around you are either texting, surfing the web, checking their email, updating their social media status, or shopping on their smartphones. That being said, consumers are increasingly using their smartphones to connect with and discover businesses on many different levels. Whether through social media or a company’s website, we are seeing more and more traffic from mobile devices.
With the rise in popularity of smartphones and tablets, it’s no wonder mobile marketing is the new hot trend. In today’s society, more and more businesses are realizing the importance of marketing to the mobile customer. With this, traditional marketing methods have been replaced with smart mobile marketing strategies that aim to reach a wider audience online. Fortunately, there are a handful of tips and tricks that will help you improve your mobile marketing strategy and in turn expand your customer base. As an Arlington mobile web agency, we understand how important it is to stay up-to-date with the changing trends and ensure all of our clients are one step ahead of the game. If you are in need of a new or improved mobile marketing plan, you’ve come to the right place.
It can be difficult for many small businesses to keep up with the ever-changing technology, which is where these tips come in:
- Launch a mobile-friendly version of your website. This is perhaps the most important rule when it comes to mobile marketing. There are plenty of people in today’s modern society that use their mobile device for absolutely everything – including to read a book or check out a business whose services they are interested in. If a mobile customer visits your website and it’s not optimized for the device they are using, they will almost immediately get frustrated and leave. Because of this, it is critical to your overall success and marketing plan to launch a mobile-friendly version of your website.
- Keep it simple. Don’t over-complicate things when it comes to your mobile marketing strategy. Mobile users are best targeted with simple apps and calls to action that are easy to navigate. The bottom line: Don’t make it more complex than necessary. Implement a functional app or site that is task-driven, straightforward, and easy to get around. If your content takes more than three seconds to download, your customer is likely to move on and give someone else their business.
- Use social media to your advantage. The large majority of people with smartphones have either Facebook, Twitter, Instagram, LinkedIn, or Google+ downloaded for convenience. Because of this, it is important to include social media as a part of your mobile marketing strategy. Not only does this mean having a smart social media presence, but taking out paid aids and targeting a larger audience base.
- Create quality content. Simply having a mobile marketing strategy in place isn’t enough; you must also create good quality content. This will help you attract users right away and help you build a larger potential customer base. Make sure the content you include is relevant, precise and to-the-point, and trustworthy. This will go a long way.
The above tips should give you a good place to start when it comes to your mobile marketing strategy. To learn more or to speak with one of our marketing specialists, please contact Tech-Critic today.