Pretty much every small business owner in Dallas or around the DFW area is roughly aware of what SEO is and how it works in general. Of course, everyone understands that ranking well in Google search is critical to attracting new customers, and since these days everyone’s got a website, small business owners sometimes take to being amateur SEOs as well.
While founders and managers at small businesses can often add a huge amount of value to the overall online marketing process, sometimes they can do damage as well. Poorly executed SEO is sometimes worse than no SEO at all! If you really mess up, Google may penalize you for bad SEO, and you’ll end up worse off then when you started!
In this blog post, we’ll explain some common SEO errors that business owners make when trying to do their own SEO. Avoid these problems and you’ll be that much safer in planning your SEO strategy.
- Building Bad Links. This is one of the worst mistakes that newbie SEOs make. Either by doing it themselves, or hiring a very cheap SEO company, small business owners will end up creating loads of cheap links back to their website. While it’s true in general that more links will help your SEO, they need to be good links! Google is very effective and aggressive at finding and punishing those businesses that try to “game the system” by creating bad links.
- Stuffing Keywords. This is another common issue that business managers in Dallas often make. It’s true that having keywords in your content is very important – but overdoing it isn’t necessary! Google is able to understand when keyword usage is natural, and when it’s being forced. Business owners should basically aim to include keywords intelligently, and naturally. Worst of all, don’t try to hide keywords on site with a white font or tiny text size! Google is very aware of this trick and will punish your site for being misleading.
- Not Thinking About the User. Alright, so your SEO techniques worked, and you’re ranking on Google. Now what? Your website has to do more than just appeal to Google – it has to appeal to users as well. Make sure that your site’s design is pleasant, your content is easy to read, and that your website has some clear calls to action that will compel a user to convert into a customer. Remember that SEO is only one small part of the overall online marketing puzzle.
Hopefully these tips will help you avoid making an amateur SEO error and keep your website performing well in Google. Have you made any of these mistakes in the past? Looking for help cleaning up your site? Contact the Tech-Critic team today for a free online marketing analysis.