It’s no secret that social media has completely transformed the way in which businesses do, well, everything. From reaching a wider audience to connecting with potential customers on a more personal level, social media has allowed us to take our business goals to a whole new level. Whether you are just starting a business or have been established for some time now, it is absolutely imperative that you take the time to understand what the various social media platforms are and how they should be used. One of the biggest mistakes that business owners make is failing to adjust their marketing strategy from platform to platform. Unfortunately, you cannot simply take the same approach to Facebook as you would Instagram or LinkedIn. Sounds like a lot of work, doesn’t it? Thankfully, there are digital marketing agencies (like Tech-Critic) in place to do the hard part for you.
Beyond simply figuring out how you should approach LinkedIn, Twitter, Facebook, and Instagram from a business standpoint, it is also important that you stay on top of the latest trends and features. These days it seems social media platforms are always changing and adding new features to help users connect with others and share info on a more personal level. That being said, it can be quite overwhelming to try and keep up with all the latest trends in social media. With this in mind, we thought it would be helpful to go over some of the latest changes and features in social media. From Facebook adding live video streaming to Snapchat’s memories feature, there is a lot to keep up with:
- LinkedIn Adds Video
LinkedIn users will start to notice something new in their feed – video clips. It is a proven fact that videos are one of the most popular ways to spread content on other social media platforms (such as Facebook, Twitter, and Instagram) so it is no wonder that LinkedIn is dabbling in this area. LinkedIn is taking this new approach one step at a time, starting with 30-second videos from LinkedIn influencers. We will be keeping an eye on how this new feature is received, but chances are it will be just as a successful as it has been with other platforms.
- Snapchat Adds Stories and a ‘Chat’ Feature
Snapchat just announced they have added Chat 2.0, which will allow users to begin talking or video chatting with friends that they have sent chats to. In addition to the chat feature, Snapchat is also introducing auto-advance stories, which will automatically load the next story once you finish one. They also have a ‘memories’ feature which allows you to be able to look through all the good times from your past stories!
- Instagram Also Adds a Stories Feature
Instagram added a Snapchat-like stories feature, allowing people to add text, emojis, and drawings on top of their photos and videos. In addition to Instagram users having the opportunity to tap into their creative side with their photos and videos, they will now be able to decide whether they want to share this new story privately or with certain friends.
- Pinterest Adds ‘How-To’ Pins
The widely popular content sharing platform added a ‘how-to’ feature which will allow users to gain immediate step-by-step insight on the full instructions of a project, including the list of supplies. In the past Pinterest has redirected users to the pin’s original website, which can be somewhat frustrating as it takes more time.
These are just a few of the latest features some of the various social media platforms are introducing in the coming weeks. For up-to-date info on trends and other happenings in the world of digital marketing, please contact Tech-Critic today!