First it was Twitter, then Facebook, now Instagram. Even though the picture-sharing social media platform is a solid six years young, Instagram hasn’t always been viewed as a powerhouse for brand marketing – until now, that is. In recent years Instagram has transformed from a fun-loving app that allows users to share pictures of everything from their mouthwatering dinner to mountaintop adventures to one of the most important platforms for businesses. With more than 400 million monthly active users and 80 million pictures posted every single day, it is easy to see why Instagram has become the go-to platform for new and old brands alike. This mobile-based app gives users the chance to share images – and now videos, as well – on-the-go, which is a must in today’s fast-paced world.
As a business marketing tool, Instagram has stolen the hearts of independent business owners, artists, musicians, and big name brands all at once. One of the reasons for this is the level of engagement of those who use Instagram. According to a recent study, Instagram engagement levels are 10 times more than Facebook and 83 times more than Twitter. Those are HUGE numbers, to say the least. So, how do businesses successfully tap into this visual app? For starters, it is important to recognize that Instagram is a mobile-based app, so you need to adjust your marketing scheme accordingly. While users can access Instagram on an actual computer, most do not. In order to help you step up your Instagram game, we’ve got a few helpful marketing tips that will actually get the job done.
- Set Up Your Business Account
Before all else, you must set up your Instagram account. As mentioned, this is a smartphone-based app, so it must be downloaded by you or someone on your team. At this point you will be able to login – either by creating a new account or by linking your Facebook. If you opt for the latter, make sure it is linking to your business Facebook, not your personal account. This option is a good one, as it will then notify your Facebook followers that you are now on Instagram, giving you an immediate built-in following.
In order to find success on Instagram, you will need to focus on your hashtags. Hashtags are king on Instagram – as they allow users to filter and discover new content and brands to follow. We recommend brainstorming a few hashtags that you will use for every post as a way to create a specific persona while also drawing people in. If done right, hashtags can provide you with exposure and will give you a leg up right from the start.
- Don’t Be Afraid to Use Your Bio Link
A relatively new development on Instagram is the use of the bio link. Many newbies don’t realize this, but the bio is the only place on Instagram that allows for clickable links. The great thing about this is that you can change up your bio link as many times as you like. Let’s say, for instance, you are having a sale on a certain product or have an event coming up. All you have to do is direct people to your bio link (“check out the link in our bio for details”, or something along those lines) and it will automatically drive traffic to your website in an organic way.
- Create a Persona Through Your Images
In order to use Instagram effectively for your business, it is absolutely imperative that you focus on the content you are putting out there. Since Instagram is a visual platform, you will need to learn how to showcase your brand and create interest about your products and services. Some ideas include behind-the-scenes pictures, hyperlapse videos, timely posts, and captivating images for contests and more.
To learn more about how you can use Instagram to your advantage, please do not hesitate to contact Tech-Critic, your Dallas digital marketing agency. Our social media management team is here to help ensure you are getting the most out of your marketing campaign, and this includes using Instagram and other platforms effectively.