AdWords campaigns are a large part of digital marketing in Dallas these days, and digital marketing makes up for a large part of almost all marketing. That means, the quality of your content is pretty important. In this case, the relevant content for your PPC game has to do with your AdWords quality score.
AdWords is a great place to advertise and see digital marketing results. The problem is, if you aren’t seeing results, if that is the case, you may want to check your AdWords quality score. This score is there to help you identify the quality of your ads, keywords, and landing pages. However, having a low score likely means higher cost conversions and not-so-great ad positions. Having a high-quality score will enable you to obtain a much higher ROI (return on investment).
Let’s start with the basics, what is a Google AdWords quality score?
According to Google, it is, “an estimate of how relevant your ads, keywords, and landing pages are to a person who sees your ad. Higher Quality Scores typically lead to lower costs and better ad positions.”
The next question is, how can you improve it?There are three factors that will determine your quality score…
- Your click-through rate (CTR)
- Your ad relevance (keywords relevance or ad search query)
- Your landing page (the relevance as well as the quality)
Here are few quick and effective tactics that you can implement in order to improve your quality score…
Test your ads
One of the most relevant factors of your quality score is the click-through rate (CTR). For success, you need to improve your CTR. In order to improve your CTR, you should test new ads. Test new ads until you outdo the performance of your previous ads.
Take your keywords and organize them into small and targeted ad groups
Filtering and minimizing your ad words into your ad groups will enable you to pinpoint relevancy in your ads and will aid you in improving your CTR as mentioned above. When taking your CTR into account, you should be considering the accumulative CTR holistically. Optimize every high-traffic ad group in each of your campaigns. Remember, when it comes to successful SEO, etc., details matter.
Identify the right negative keywords
You would be amazed how the littlest changes can make the biggest difference. Identifying the right negative keywords can have an immensely positive effect on your campaign. If you are working with negative keywords, make sure to take it slowly and be very wary of your extrications. Be sure that the negative keywords you are identifying aren’t going to deter your search results. This type of marketing tactic requires high attention to detail and thinking outside of the box. You can either seriously improve your campaign by identifying and eliminating the right negative keywords, or you can accidentally narrow down your search a little bit too much.
Renovate your landing pages to be more relevant to your target audience
Having a good landing page is extremely important for any campaign. However, if your landing page is doing well and making progress, don’t spend too much time trying to renovate it. Take a look at your page and identify what is bad and change or remove it. Remember the importance of relevance when it comes to your landing page. Make sure that what your visitors find is what they were looking for. Also make sure to remember the importance of a call-to-action. Your visitors need to be led to the next step once finding themselves on your landing page.
Successful marketing in Dallas can be difficult with the levels of high-quality competition. If you want to ensure growth and success via your campaigns, you may want to consider turning to the experts. Here at Tech Critic, we can help. Our team of digital marketing experts can offer you a holistic plan and identify the tactics you need to change or implement in order to see the success you desire. If you have any questions or would like to discuss moving forward with our team, please don’t hesitate to contact us today.