There are many different tactics and strategies that businesses can use to improve their overall ranking and get the most out of a given digital marketing campaign. If, for example, you are implementing a Pay-Per-Click (PPC) campaign and want to ensure it is effective, you may want to consider call recording. Many businesses today actually get quite a bit of traction from phone calls, which is a great sign. In order to ensure you are capitalizing on phone call leads, it may be in your best interest to look into call tracking or recording. One of the benefits of this is that it enables you to listen to the quality of the call and how impactful it was for the potential customer on the other end of the line.
Not only does call tracking allow you to see the quality of the call and how effective it was, but it will help you improve your conversion rate almost immediately. Regardless of what type of company you are, listening to phone calls with customers or potential customers can be a game changer. In fact, many believe that call recording is the differentiator between converting new business through your PPC campaign. Today we are going to look at some of the top ways call recording can improve your PPC campaign in a very real way.
- You Can See How Effective Your Customer Service Is
We briefly mentioned this already, but it is important enough to discuss in-depth. One of the top – and most obvious – benefits of recording your customer calls is that it allows you to listen to your customer firsthand and determine just how effective your customer service is. When you listen back on calls, you will be able to identify areas that could use improvement while also making note of the areas you excelled at. Because the ultimate goal of any business is to boost customer satisfaction and encourage brand loyalty, this is a huge part of any smart PPC campaign.
- It Helps Drive Better Lead Tracking
According to research, 65% of businesses believe that phone calls are the most important – and highest quality – lead source. With this in mind, call recording can be instrumental in driving better lead tracking. When a company does not record calls, they have a better chance of allowing leads to slip through their fingers. By using call recording within a PPC campaign, you will be setting yourself up for success and help ensure you aren’t missing out on any potential leads.
- It Allows You to Listen to Your Employees and Their Interactions
Another benefit of call recording is that it allows you to listen in on your employees and how they are interacting with leads and customers. This ties into the first point we made, because it will allow you to pinpoint any potential problem areas and nip them in the bud. Call recording is a great way to hone in on your sales team’s conversations and what tactics they are using to convert leads.
For marketers, one of the biggest hurdles of generating leads is finding the right tools to turn them into actual customers. It is important to keep in mind that there are numerous different tools and outside programs that can help you track calls. By making an effort to look at call transcripts and analyze conversations between your sales representatives and customers, you will have a much better chance of optimizing the back-end conversion funnel while also discovering potential new keywords. Here at Tech-Critic, we believe in doing everything we can to connect your business with customers. PPC is an effective online advertising solution that has been proven to generate leads and increase conversion rates. To learn more about how call recording can help improve your overall PPC campaign, please do not hesitate to contact Tech-Critic today.