As you’ve probably figured out at this point, SEO is one of the most important factors when it comes to the search engine ranking of a website, blog, article, or business in general. We’ve discussed in past blogs the role of SEO and why it is critical to have an SEO expert on your side, and you’re not the only one. In fact, Google itself is in need of some ranking help on Google. Confused? You’re not alone. Just last week, Google posted a job description for a full-time ‘Program Manager, Search Engine Optimization’, stating the aim of the position will be to drive ‘organic traffic and business growth’. While it may seem a little mind-boggling to some that Google would need help ranking itself in its own search engine – as well as others – it just goes to show how much SEO really matters. Sure, Google has 90 percent of the search engine market share, but that doesn’t mean they are untouchable by other search engines. Even though Google arguably has more control over SEO than any other entity, they are still in need of someone to ensure they remain on top.
While it is easy to make light of the job posting and even shake your head, it is also a good lesson and reminder of just how tricky SEO can be. It is no secret that SEO is needed to ensure the search visibility of your business, and apparently Google itself is no exception to the rule. SEO and digital marketing experts certainly have their guesses as to why, exactly Google would need help with SEO, but who knows what the real reason is. In any case, this provides us with the perfect opportunity to reiterate the importance of SEO. As a premier Arlington digital marketing agency, we are here to help ensure that you are visible and show up on the first page of all search engine results, whether Google, Yahoo, Bing, or some other platform.
This may be a refresher for some, but it never hurts to look at why you, yes you, need SEO. Without further ado, here are some of the main reasons why investing in good SEO is a smart idea:
- SEO Drives Traffic
One of the main jobs of SEO is to drive business traffic. By focusing and highlighting keywords within your website content, blogs, articles, press releases, social media posts and so on, you will have a much better chance of bringing people in and getting them to invest in your product. SEO helps you to sell your service or product to a broader customer base, essentially. And a bonus? It is much cheaper than many other forms of advertising or marketing!
- SEO Has One of the Highest ROI’s in Advertising
Many people do not realize this, but SEO rewards your business for its efforts at a higher rate than basically any other form of advertising that isn’t digital. This is because SEO is an inbound marketing strategy, which means it allows you to market to potential customers when they are looking for the products and services that your business provides.
- SEO Helps Your Content Remain Fresh and Relevant
As we’ve mentioned before, content is king when it comes to marketing and growing your brand. With each and every update to its search engine algorithm, Google and other search engines are changing the way websites are seen. However, by using SEO to keep your website content fresh and relevant, you are staying one step ahead of the game.
With Google in search of an SEO manager to improve their overall ranking, it highlights the importance of SEO in general. To learn more about our digital marketing services, including SEO, please contact Tech-Critic today.