St. Patrick’s Day is just a couple days away, which means you don’t have much time to rollout your marketing plan before the jovial holiday. Many people don’t think of this green holiday as one that would be good to advertise for, but statistics show that it is. St. Patrick’s Day (affectionately known as St. Patty’s Day by most) is a fun, light-hearted holiday that provides a great opportunity for businesses, brands, and marketers alike. This week is a wonderful time to re-engage with your social media followers and allow your customers and fans to see your more spirited side. But this holiday isn’t only about sharing that pot of gold with your followers, it is also a great opportunity for you to tap into your creative side and truly put out content that will increase your return on investment (ROI) while providing people with interesting, relevant content at the same time.
Because this holiday is like no other, it makes sense that the marketing tactics used are a bit different, too. St. Patrick’s Day is typically a celebratory holiday, if you know what we mean. Whether you decide to share some fun facts about the holiday with your followers or host an event at a local bar or restaurant, there are many different ways you can market your brand this week. If engagement is your goal, then you won’t want to miss the chance to get people involved on Facebook, Twitter, Instagram, and Pinterest, in particular. From sharing mouth-watering Irish recipes to giving your followers a little background on what this traditional holiday is all about it (no, not just green beer!), take advantage of the fun marketing opportunity St. Patty’s Day provides. With that in mind, here are a few quick, easy, and effective St. Patty’s Day marketing tips that are sure to grow engagement:
- Offer a discount or giveaway. People love saving money, no matter what the cause is. One great way to celebrate Friday’s holiday is by giving a little something to your followers. It can be as simple as 10% off your purchase using the code LUCK, or if you are trying to attract local business you can give something away to anyone who comes into your location wearing green. There are no rules here, just have fun with it!
- Use hashtags wisely. St. Patty’s Day is a fun-loving holiday steeped in tradition and folklore, which means the hashtags you will use are different than the norm. Increase your audience reach with hashtags like #shamrock, #luck, #Irish, #leprechaun, #StPattys, and so on. You may be surprised how many people will get a kick out of all of the different hashtags, while growing your brand awareness at the same time!
- Share some trivia or fun facts. Who doesn’t love a little kernel of information centered around the most talked about holiday this week? Your followers are sure to engage if you try your hand at a little St. Patty’s Day-themed trivia, and you can even add in bits and pieces about your own company or brand to grow your efforts. This shouldn’t take up a lot of your time or be too labor intensive – just Google a handful of interesting facts about what St. Patrick’s is all about and post them throughout the day on Friday!
- Think outside the box. Again, St. Patty’s Day is a FUN holiday, which means you shouldn’t take yourself (or your marketing tactics) too serious this week. Find some funny St. Patty’s Day memes and pictures, post St. Patty’s day facts, and don’t be afraid to show your Irish spirit! People are more likely to engage with brands that really get into the holiday spirit over those that seem like they are trying too hard.
We hope these four marketing tips will help you with your marketing game plan this week! Remember, don’t think too much into it, have some fun, and get into the Irish spirit this week! For more smart marketing tips or to schedule a consultation, please contact Tech-Critic today.