As we settle into the month January we thought it would be a great time to look at what lies ahead – especially where digital marketing is concerned. The end of one year and the start of another is a period of reflection for both our personal lives and professional. The beginning of a new year also provides a wonderful opportunity to sit back and think about what some of the emerging industry trends are. In doing so, you will have a better chance of staying ahead of the game and making sure both you and your clients are doing everything you can to deliver smart brand messages and implement strategic digital marketing campaigns.
It seems that every year technology, social media, and intelligent brand awareness are some of the top talking points when it comes to digital marketing trends, and this year is no different. Thanks to the digital transformation that has taken place in recent years, visibility is one of the most important aspects of the industry. And how do you gain visibility? Through social media, PPC marketing, email, blogs, and so much more. Because everyone thinks they are tech savvy and a social media guru these days, it is more important than ever that you are paying attention to industry trends, doing your homework, and making sure you are coming up with a focused plan that is truly in line with your business goals and brand. In order to get conversions, a given business must understand their target customers and make sure they are reaching them through the right channels. With this in mind, let’s look at some of the top digital marketing trends that we expect to emerge throughout 2017:
- Mobile is Everything – Just like in 2016, the mobile platform will be huge in 2017. As more and more people are using their smartphones for, well, everything, it is of the utmost importance that businesses are focusing on the mobile game. This includes checking and double checking that their website is optimized for mobile devices, building a mobile app that is specific to their brand, and adopting mobile pay services, such as Apple Pay and Google Wallet. If you are slow to jump on the mobile bandwagon, the chances are much greater of you getting left in your competitors dust, which there could be no coming back from.
- Go Interactive – This should also come as no surprise, but people are intrigued by interactive content, rather than content you simply read. Quizzes, videos, polls, surveys, infographics, contests, brackets…your options are endless!
- Make Things Personal – As we get further and further away from the face-to-face customer service for years (thanks, technology) we are seeing a trend of people wanting that personalized service. So while technology has made it so we can do pretty much everything (shop, dine, interact, etc.) via our smartphone or computer, surveys indicate that people are still looking for that high-quality customer service experience. Brands that make consumers feel special and embrace customer-centric practices are far more likely to succeed than those that simply rely on their products.
- Consider Live Streaming Video and Visual Storytelling – Facebook’s ‘live’ feature made major waves in the industry this last year, with everyone from celebrities and regular Joe’s to businesses using it to connect with viewers. We expect to see this trend grow even more in 2017, as people feel as though they can relate and get an inside look thanks to live video. With this, many social media platforms and apps (Instagram, SnapChat, etc.) have integrated a Storytelling feature, allowing users to create a short synopsis for followers. Businesses that learn how to use these features will be in good shape as we head further into 2017.
These are just a few of the main trends we expect to see in 2017 for digital marketers. It is important for all brands to recognize who their audience is and really focus on putting out great content, not just mediocre content, that users will feel drawn to. To learn more about our Arlington digital marketing services, please do not hesitate to contact Tech-Critic today.