If you are like many business owners who are at long last diving into content marketing, there are a few things you should know before getting started. The term “content marketing” sounds expensive, but it doesn’t have to be. There are numerous ways you can adopt and implement a smart content marketing strategy without spending your entire budget, you just have to know where to look. In today’s society, content marketing has become imperative to the overall success of a given digital marketing plan. The objective of a content marketing strategy is simple enough – create useful, relevant, and entertaining content that aims to reach a target audience, build rapport, and promote your business. The number one rule in doing this is to create good content, not just overwhelm people with ads and fluff. That being said, we are happy to report that digital marketing is far more affordable than traditional marketing methods. While it is true you can certainly dump a bunch of money into promoting your brand digitally (and this may be wise in some cases), you don’t have to. As an Arlington mobile web agency, we have worked with a wide range of clients – and budgets – helping them reach their intended audience, raise brand awareness, and build a broader customer base.
Content is king, so getting your content machine up and running is one of the most important things any business can do. Whether you are a new startup or adjusting to today’s tech-centric business community, there are certain things you can do right from the get-go that won’t cost you a ton, but will make all the difference. From smart SEO practices to regular blogging, we’ve come up with a handful of tips to show you that you can dive into content marketing regardless of your budget.
- Step Up Your Social Media Game. First and foremost, it is important for your business to have a social media presence. If you don’t have a business page or account already, do so now. With this, it is recommended that you create an account on all the main social media platforms – Facebook, Twitter, LinkedIn, Google+, and Instagram. All of these services are free, so you’re off to the right start in regards to your budget!
- Pay for Good Content. If you don’t have a journalism background or get flustered at the idea of writing your own social media posts and content, go ahead and outsource. As a Dallas digital marketing agency, we provide these services for our clients at an affordable price. We cannot reiterate how important content is, so if you don’t have a background in this type of writing, you will be far better off bringing in an outside source that can get the job done and take the stress off of you.
- Consider Blogging. Blogging is a fairly affordable and effective aspect of content marketing that will show up on your company website and bring new traffic in the right away. Make sure your blogs are all SEO-friendly (we can discuss this with you in more detail), relevant, quality, and are written in a way that your target audience will respond well to.
- Stay Current. When it comes to your content marketing plan, social media presence, blog, and overall brand development, it is important that you do your best to stay up-to-date with what is going on in your industry. There are numerous tools out there, such as Mention, that allow you monitor mentions of your brand specifically, in addition to industry keywords, your competitors, and more.
Developing a content marketing strategy in itself is not enough, you must make sure you are putting out excellent content that people can relate to. While this may all seem overwhelming and expensive, this isn’t necessarily the case. Prioritize, sit down with a consultant, and come up with a plan that will work for you and your budget without skimping on the important stuff.
To learn more or to speak with one of our marketing specialists, please contact Tech-Critic today.