It goes without saying these days that every small business in Dallas needs a functional business website. As more and more consumers do research online and through mobile devices, having a strong local web presence is key to marketing and overall business success throughout the Texas DFW region.
However, not all small business websites are created. Many businesses have websites that were designed many years ago, and today just don’t live up to consumer expectations. Your business website needs to be designed and developed in a way that meets consumer needs and works to actively drive leads to your Dallas, TX small business.
The reality is – most small business websites are often pretty bad! In this post, we’ll cover some of the most common mistakes small business owners make with their websites, and what you can do to avoid these mistakes and build a website that works hard to meet your business goals.
- Not making your address and contact details clear. The number one thing that consumers are looking for from your business website is your location and contact information. If you’re a brick-and-mortar business, ultimately you succeed when customers actually visit your location, or at least call your team on the phone. Make sure that your website makes these contact details obvious to everyone who visits you online.
- Not being mobile-friendly. Countless reports and studies confirm what we already know from daily life: smartphones are the new primary access point to the web. These days, many of your customers will be using phones more than they use desktop computers, and so it is vitally important that your website work well and look good on mobile and tablet devices.
- Not thinking about SEO. Your website isn’t just meant to have a pretty design – you want your website to really work to generate leads. Ranking well in Google search is key to getting traffic online, especially if you want to avoid costly ongoing advertising fees. Building your website with SEO in mind, including a solid site structure, unique and high-quality content, and appropriate keyword usage, is critical to achieving strong SEO results.
Hopefully avoiding these common issues will help you plan a website design that works well and drives new business to your Dallas location. If you’d like to learn more about web design and online marketing stragtegies, the Tech-Critic team can help. Contact us today for a free consultation.