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What is Retargeting?

In Digital Marketing by Mo IqbalLeave a Comment

Sometimes referred to as remarketing, retargeting is a popular form of online advertising that helps your brand get in front of potential customers. You’ve likely noticed retargeted ads on social media platforms such as Facebook and Instagram, for example. They are a great option for …

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The Evolution of Google

In Digital Marketing by Mo IqbalLeave a Comment

Over the years Google has gone from being just another search engine to a household name. Instead of saying “I am going to search for xyz”, most people say “I am going to Google xyz”. While this cultural shift may have gone unnoticed by many, …