Having a strategic and well-planned AdWords campaign in place is one of the keys to success for businesses today. However, many brands do not know where to start when launching a new AdWords campaign, and understandably so. As digital marketing and growing your brand online continues to change and evolve, we are seeing more attention placed on behind the scenes efforts. Launching a new AdWords campaign is both an exciting and intimidating experience, especially if you are relatively new to the idea. In order to get – and remain – in Google’s good graces, it is imperative that you take the time to learn what all goes into a successful AdWords search campaign.
There are many factors and considerations when talking about a smart and effective AdWords campaign, including budget and return on investment (ROI). Whether you are a small business or a large corporation, understanding what a successful AdWords campaign looks like is a must. Furthermore, because all businesses are different and there is no “one size fits all” model when it comes to digital marketing and AdWords campaigns specifically, it is recommended that you sit down with your marketing agency and come up with a game plan. In most cases, AdWords advertisers are concerned about cost and increasing the conversion rate. Seems simple enough, right? Not so fast.
Regardless of the size of your business, it’s safe to say you want to make sure your advertising campaign is as targeted and specific as possible. This will require some research and a bit of legwork on your part, but it’s well worth it. To get the most of out your AdWords campaign, you will want to ensure the people who are seeing your ads are potential customers and actually interested in your product or service. While many businesses decide to go big and try and reach as many people as possible with their advertising campaign, this isn’t always the smartest tactic. Research shows that more controlled, specific ad campaigns have higher success rates, cost less, and gain more traction. With that in mind let’s look at a few keys to a successful and well-thought out AdWords campaign:
- It’s All About ROI – While many brands go into an AdWords campaign thinking about budget and cost above everything else, this isn’t necessarily recommended. In fact, turning your focus to ROI over cost is one of the smartest decisions you will ever make. We aren’t saying that budget isn’t important, but rather that you should be more focused on cost management and ROI. If you play your cards right, chances are you will see your returns much faster than anticipated, which is a win-win for everyone.
- Consider Your Customer – Another important ingredient to a smart AdWords campaign is customer demand. If you are advertising to people who aren’t searching for – or interested – in your product, you are in trouble. This is why you should take your time and create a rollout plan for your advertising campaign that is heavily centered on who your customers are.
- Find Your Keywords – Keywords continue to play an integral role in advertising, especially when it comes to a Google AdWords campaign. With this in mind, take your time and research keywords that pertain to your industry and market. Once you have a list compiled, you will have a better idea of how much this is going to cost and what words people are searching for related to your product.
- Be of Value – Finally, make sure that you are offering your potential customers something of value through your AdWords campaign. Be compelling, interesting, and make your brand stand out from all the rest. You want your customers to choose you because they believe in you and your product, which you can encourage through a strategic and valuable AdWords campaign.
To learn more about AdWords campaigns and how you can make yours successful, please contact Tech-Critic. We are a leading digital marketing agency located in Dallas and are happy to meet with you today to discuss your current marketing plan and how AdWords may be integrated.