There are many different types of marketing personalities, and not all of them are beneficial to your business. Unfortunately, there are a handful of marketing agency personalities that you should watch out for. If you make the mistake of working with someone who does not have your best interests in mind or has a different agenda, it could spell trouble for you down the road. If you are just now getting the hang of things and learning the ropes of digital marketing, ensuring you avoid the personality types we will go over below are an absolute must. As much as we like to think this isn’t the case, there are some marketing agencies out there that are run by untrustworthy, scheming people.
In order to set your business up for success, it is important you avoid the marketing personalities we are about to go over. As a general rule, trust your gut and follow your instincts. If an agency or a specific person is giving you a weird vibe or you just don’t quite trust them, you are probably right. We encourage you to do some market research before settling with an agency and get a feel for what’s out there. Once you do this, you will likely be much better at identifying those that will provide you with a valuable service, and those that will make your life that much more difficult. With that in mind, there are a few marketing agency types to stay away from:
- Domain Stealers – One of the most common marketing agencies you will want to avoid are those who immediately ask you to transfer your domain to them. While they may try to spin it like they are doing you a favor, they are actually trying to take some control away from you, which could create lots of problems should you ever decide to part ways.
- Google Rule Breakers – These days Google has a lot of guidelines and rules in place, most of which are designed to help businesses show up in local search rankings. If you start to work with a digital marketing agency that has their own agenda when it comes to search engine optimization (SEO) that goes against the grain of Google, you should start to rethink the partnership immediately.
- Long Contracts – When you first start to work with a digital marketing agency, it is important to read all the fine print and make sure they aren’t locking you into a crazy contract. While it is good to work with an agency that believes in you and wants to build a long-term relationship, there is something to be said for having a bit of freedom.
- The Underachiever – This is a bit of a no-brainer, but you definitely want to make sure you aren’t working with someone or an agency who is lazy. Do your best to find an agency that will provide you with a detailed breakdown of the work they have completed each month, as this will help you see how effective their tactics are and if any adjustments need to be made. You should be concerned if you are having a hard time getting information about the work that is being done.
These are just a few types of marketing personalities you will likely come across when looking for the right agency for your business. If you have any questions about why you should avoid the above, or would like to learn more about our services, please do not hesitate to contact Tech-Critic today.