Digital marketing is a hot topic these days, regardless of what industry you work in. For personal injury lawyers, in particular, it has become more important than ever before to understand the various legal marketing trends. There are numerous different effective marketing strategies that are particularly important for personal injury attorneys, but how do you know which is right for you? For starters, it is important to sit down and take a good hard look at your current marketing plan and where you stand. What areas are you excelling at? Which could use some attention? Once you have a better idea of how you are doing with your marketing plan, you will have a better idea of what adjustments need to be made.
Personal injury attorneys are faced with one of the most competitive industries as a whole, and this is no different when it comes to their marketing environment. In order to stand out from the competition and accurately market yourself to your target audience, it is of the utmost importance to have a good grasp on the industry’s current marketing trends. In 2016, the legal industry has experienced numerous changes and the need to adapt to these changes is more apparent than ever before. Every single year it seems as though new technology, software, hardware, and even client preferences come into play, affecting how law firms gain new clients and appeal to emerging markets. The key to growing your personal injury practice is to anticipate new trends and step up your digital marketing game, hands down.
Here now is a look at a few of the most important personal injury marketing trends today:
- It’s all about the content. Just like with most other industries, content is playing a more important role than ever before for personal injury lawyers. Compelling, quality content is a must when it comes to attracting new clients and staying ahead of your competitors. People are far more likely to give their business to a personal injury attorney who provides informative, relative content in an interesting and unique way. With this, it is also important that personal injury attorneys mix up the content they are posting, from blogs to YouTube videos and infographics.
- SEO should be a focus. SEO has long been a key digital marketing strategy, and it remains this way today, especially for personal injury law firms. In fact, SEO is one of the top areas of investment for law firms when it comes to marketing. For firms looking to build awareness, generate more leads, and bring in prospective clients, SEO is even more crucial. In 2016, we have seen a focus on SEO in a major way, especially for local target audiences.
- Pay-Per-Click advertising is a great option. Pay-per-click (PPC) is an effective online advertising tool that businesses in all different industries have had success with, namely personal injury attorneys. This form of advertising is an excellent way to get great ROI, as it helps hone in on a target audience and actually drive people to your website.
- Mobile is now more important than desktop. As you are likely aware, mobile has taken the world by storm and replaced desktop. We told you a while back about Google’s new “Mobilegeddon” algorithm update, which phased out sites not optimized for mobile. This is just one reason why it is absolutely imperative that personal injury lawyers make sure their website is not only compatible with the mobile platform, but thrives in this area. Mobile usage is up 394 percent and upwards of 75 percent of all users prefer mobile over desktop. This means that, when searching for a personal injury attorney in Texas, for example, potential clients are much more likely to turn to their iPhone to find a law firm than their computer. With this in mind, personal injury lawyers need to make sure their website not only stands up to others in the mobile format, but caters to it.
To find out more about personal injury marketing trends or to meet with our Richardson digital marketing team to discuss how you can improve your strategy, please contact Tech-Critic today.