We live in a very digitally dependent society. To keep up in the business world, it is vital that you are up to date with the various technologies and digital marketing tactics. The first place to start when it comes to improving your online footprint is your website. It is, in fact, the first and foremost online reflection of who you are as a company. Consumers will very quickly make a judgement about the quality of your business based on the quality of your website. It is a proven fact that consumers naturally associate quality with trust, and trust is something you want to communicate as customer-relationships are what keep a business functioning and sustainable in the competitive arena of marketing in Dallas.
- Your website isn’t responsive
A high percentage of consumers these days use only their smart phones to browse the internet. They need to have the option of convenience, and that means checking out your webpage from anywhere they are, and on their smart phones. Ensuring that your website is mobile-responsive means securing more website visits and customers down the road.
- Your website visits aren’t converting into actions
If your website visits aren’t converting into actions, then you are wasting your time and money. Outside of your physical space, your website is the prime source of information for consumers and if their visits aren’t converting into action then you are doing something wrong.
- Your website has a high bounce rate
If your website visitors are coming and then quickly leaving, this is another major sign that you need a website update. Typically, the majority of visitors will leave quickly if they feel overwhelmed by a cluttered site, the site isn’t loading, or they don’t promptly find what they are looking for. If you have a high bounce rate, it is time for an update.
- Your search engine rankings are low
SEO is key to online success for a business. If your search engine rankings are low, how are potential consumers going to find you? The large majority of online browsers won’t go past the first page of search results on Google, and that means, you need to be implementing SEO into your marketing plan. If your search engine rankings are low, consider turning to the experts for digital marketing in Dallas.
- Your layout is cluttered or outdated
A cluttered site is a major no no when it comes to digital marketing. Consumers like things simple and easy, and they will be quickly deterred from your site if they are overwhelmed by clutter. Consumers by nature are lazy and don’t want to have to spend time attempting to navigate your site to find what they came for. If your layout is cluttered or outdated, it’s time for a redesign.
- Your website takes a long time to load
It is a proven fact that consumers are impatient, don’t make them wait too long for a loading web page or they will quickly head over to a competitor’s site instead.
- Your competitors’ sites look better
If your competitors’ sites look better, it is a clear-cut sign that you need to implement a website redesign. To be successful one of the first places to look is to your competitors. Observe what they are doing right and do it better and observe what they are doing wrong and avoid it.
Tech Critic is a full-service digital marketing company in Dallas. Come to us for all of your digital marketing needs and we will be happy to help you reach your growth goals. If you have any questions, don’t hesitate to contact us today.