If you take a look around, it’s not difficult to observe the immense amounts of media being consumed daily, even hourly, heck, by the second. Our world as we know has very quickly emerged into a digital age, and if you haven’t caught up, well, it’s about time to before you get left behind. Although traditional media is still relevant and useful, if you aren’t utilizing new media platforms and implementing the accommodating marketing strategies, you’re doing something wrong. There are pros and cons to this digital era, being it’s extremely exciting, but also a little bit scary. One of the reasons that it is so exciting, is because there are endless marketing opportunities – but, that’s also a little part of the reason why it’s a little scary. With so many different paths to take and in so many different ways, it can get a bit overwhelming, especially if you aren’t tech or design savvy. Let’s put it this way, new media marketing is like html coding, endless combinations of numbers, letters, and symbols to see what you want to see. Needless to say, in the bigger picture, coding is technically a part of new media… So, if new media marketing is as complicated as all the combinations of code, and code is only a part of new media platforms, where does that leave us? Scared. But not to worry, some of us eat digital marketing for breakfast, and we’re here to help.
So, here are 13 reasons why you should hire a digital marketing agency:
1. Understanding your user-data
Sure, you might be able to hire a rookie freelancer to manage your social media marketing, or a bored college kid who figured out how to build a website on Wix, and sure, they may be good at the basic execution, but what about the backend? They may know how to put stuff out, but do they understand how to interpret what’s coming back in? Say your marketing strategies are paying off in terms of website traffic, and suddenly your numbers are going up, but if you aren’t able to interpret this extremely significant data, then what’s the point? If you can’t determine where and who your data is coming from, then you won’t be able to determine how your marketing efforts are contributing to this success.
2. Save money
When you hire freelancers, and pick your various media experts from different trees, the overall costs will actually end up being much more than hiring a digital marketing agency that takes care of all of it for you. Think of it this way, if you go to the grocery store and buy four quarts of milk until you have a gallon’s worth, it will probably cost you more than if you just bought the full gallon.
3. Get an outsider’s perspective
Having people from within working on all your marketing, can lead to biased or ‘in-the-box’ thinking. Many times, a company thinks they must continue down a particular path because it has brought them success in the past, but the truth is, time moves forward as do businesses and technology, and it’s important for you to not stay stagnant. Having someone [from the outside] who doesn’t share the same day-to-day work encounters, can help you see things from a different perspective.
4. Digital marketing agencies are always up to date
With the importance of being up-to-date, consider this, if a digital marketing agency’s job is to be up-to-date with the latest and greatest technology and marketing strategies [which multiply constantly], they will already have the knowledge and skills to get the job done right. You’ll save yourself time, research, and excess funds just trying to catch yourself up with the newest technologies involved.
5. You’re getting dedication
When you work with an agency, you’ll be getting your own dedicated and specialized team to handle things. Let your employees focus on what they were hired to do, and leave the rest to the digital marketing team.
6. Creatives are great people
Let’s just put it out there, typically, people who work at marketing agencies are engaging and happy people. They are ‘out-of-the-box’ thinkers who generally have a very diverse educational and work background, and are excited about innovation and technology.
7. They have skills you didn’t even know were required
None of us can do it all, and while you might be king of the land in the business world, it’s okay if you don’t know anything or everything about marketing. And like we said before, with the rapid growth of digital marketing today, how can you expect to understand it all, unless understanding it is your job?
8. Sales and marketing, they aren’t one and the same
Many times businesses expect their skilled and hard-working salespeople to also have the necessary marketing skills, but the truth is, they aren’t the same. A good marketing agency will work with your sales team to refine and adjust your marketing needs based on what works best for you.
9. Your marketing results aren’t working anymore
There is a reason for this, like mentioned before, we live in a rapidly growing digital age, and this means that marketing platforms and strategies are constantly multiplying, this also means, you’ve got to keep up! A marketing agency will identify your goals and your challenges and use their knowledge and skills to put together a plan that will take you where you need to be.
10. An agency has the time
Let’s be honest, running a business, you have enough on your plate. How can you be expected to put in the immense amounts of energy and time required to run your business on top of marketing it; they are two very different and very important jobs. For an agency, it’s all they do, that is their business, so they’ve got the time to make sure it gets done, and gets done right.
11. It’s specially tailored for you
Marketing agencies put in the time and research to understanding your specific needs and goals. After understanding you and your business, they can then implement their expertise to figure out a marketing plan that is specially right for you.
12. Your business will have space to grow
You’ll be relying on a team of experts who are qualified and know exactly what they are doing when it comes to digital marketing. They will know what they need to do in order to obtain your growth goals. By strategically managing your business’ marketing, they will be able to ensure success and growth of your company.
13. They’ll make sure deadlines are met on time
With the reassurance of a marketing team tailored for you, you won’t have to worry about deadlines. They will have an organized marketing plan in place with strategies aligned that will ensure particular tasks are executed and achieved according to the necessary timeline.
It can be tough trying to juggle it all, and in the digital world, it can be difficult trying to keep up with the vast developing technology and digital marketing strategies. If you have found yourself a bit overwhelmed with media, numbers, codes, and data, you may be searching for a digital marketing agency in Dallas. You may have gotten the basics down, but have soon been overcome with keeping up with it while running your business, and therefore you may be in search for a social media marketing agency in Dallas. In either case, here at Tech-Critic, our team is excited about innovation and dedicated to helping you successfully grow your business. Head over to our contact page, and let us help you reach your goals.