The end of 2017 is just around the corner (how did that even happen?!) which means it’s time to start thinking about 2018. If you feel like you’ve finally gotten a handle on 2017 and can’t believe it’s already December, don’t worry, you’re not alone. But when it comes to marketing trends, it is imperative you don’t fall behind. We saw so many changes in the world of digital marketing over this past year, we can hardly wait for what the next year is sure to bring. One of the smartest ways your business or brand can prepare for the coming year is by staying on top of the upcoming trends, both at the local and global level. While you may not think that any of those higher level marketing trends will impact you, they undoubtedly will at one point or another.
No matter what 2018 has in store, one thing is for certain: marketers must keep up with the latest developments and changes. Before we dive into the top 10 marketing trends to watch for in 2018, let’s take a quick look back on what we learned in 2017:
- 1 million videos are watched on YouTube every single minute
- 8 million Snaps are created on Snapchat every single minute
- 15,000 GIFs are sent via Facebook Messenger every single minute
This is just a small snapshot of the changes we saw last year, but they perfectly summarize what 2017 looked like from a digital marketing standpoint. In order to remain relevant and find success in 2018, brands are going to have to step up their game and really focus on the customer. With that in mind, let’s look at the 10 marketing trends to keep an eye out for in 2018:
- Let’s get personal – Building off of how 2017 is ending, we expect a major push for brands to focus on personalization and the customer experience. Businesses must turn their efforts to developing content that speaks to them, not to the masses. Artificial intelligence (AI) will be a great resource to help businesses get up close and personal with their present and prospective customers.
- The emergence of AI – We are seeing it already, but in 2018 experts expect AI to play an even more instrumental role. Marketers can effectively use AI to communicate with customers, such as in live chat scenarios. As technology continues to develop, chances are more brands will turn to AI for customer service related needs.
- Transparency is a must – Millennials, in particular, expect brands to be authentic, socially aware, and committed to giving back. In 2018, we will see more and more businesses adopt an authentic, transparent marketing model.
- Voice search will play a bigger role – In 2017, 20 percent of online searches were done via voice search. Industry experts expect that number to increase to 50 percent over the next two years. Brands must start to focus on developing voice-optimized content in order to reach this new customer.
- Privacy is king – We witnessed a number of high profile data breaches in 2017, which has put many consumers on edge. With this, we expect consumers to favor products that make them feel safe and protect their privacy.
- Instagram makes a push – The photo sharing platform has already solidified its place in small business marketing, but 2018 should be an even bigger year. Instagram Stories surpassed Snapchat in regards to engagement, and brands are taking note.
- Content marketing duties are changing – With content being such an important aspect of any brand’s development, it is easy to see why it can be difficult to determine who is doing what, and who should be doing what. In 2018, it is important everyone is on the same page (PR and marketing teams, social media account managers, content creators, etc.) and aiming for the same goal.
- Go live – We saw just how popular live streaming became in 2017, and we expect this trend to continue. A recent poll of marketers uncovered that two-thirds say they plan to increase the number of live events they put on in 2018.
- Machine learning supports automation – New machine learning platforms offer brands the benefit of advanced machine learning algorithms, which will benefit a wide range of marketing campaigns.
- Consumers expect more – Consumers have high expectations for brands, and this will only continue to be the case. From same-day delivery to on-demand content, both B2C and B2B markets must step up their game and find innovative ways to meet these growing demands.10 Marketing Trends to Look Out for in 2018
For more insight on what digital marketing trends we are expecting for 2018, or to learn more about our Dallas digital marketing services, please give Tech-Critic a call today.